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New Project Announcement: #stayhomekawaii



Dear Kawaii family and friends,

With the global COVID-19 pandemic, many of us are confined to our homes. We would like to reach out and ask for your contribution so that everyone in our Kawaii community and beyond can stay connected and healthy in these difficult times.

This project will be submitted to United Nations Global Call Out To Creatives – help stop the spread of COVID-19 .

Kawaii.i believes that each of our Kawaii community members can overcome difficulties with their positive uniqueness and resilience; they can make things a little brighter in these tough times. So let’s unite and get our unique Kawaii messages across the world!


For the first project, please share your SNS posts with #stayhomekawaii with the theme of:

“Kawaii fashion for Quarantine!”

We’re hoping to see the kawaii outfits you’re dressing up in at home!
Dress up as you like—there’s no specific dress code. You can even try out that pair of high heels you can barely walk in outside. Don’t don’t forget to doll yourself up! 😉

Please note that selected posts will be shared on Kawaii.i’s official platforms (Facebook, Instagram, YouTube, etc.), and possibly on NHK TV programs such as Kawaii International.

We’re planning to launch more upcoming projects to spread the positive and happy Kawaii energy to the world, and your ideas are always welcome!

Let’s bring light to the world with the power of Kawaii!
Always be your unique self!


Kawaii.i team

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