Kawaii.i Campus > NEWS > CONTEST

Kawaii.i Fashion Contest 2017 “My Kawaii Personal Style”



Kawaii Contest 2017 is calling for entries!

The theme is “My Kawaii Personal Style.” We are looking for your own Kawaii expression and style coordination. Please submit your photographs, and text explaining your style, from our (online) application form.

Style coordination is entirely up to you. POP, SWEET, SHIBUYA, DARK, TRENDY, EDGY, KIMONO and more… we are looking forward to seeing many unique “My Kawaii Personal Style” !

Please note some changes in entry process from the previous years. Please read this year’s guideline carefully before submitting. Any entries without sufficient information may be disqualified.

Contest Schedule

  • Entry period:
    October 5th (THU) – November 20th (MON), 2017
  • Pre-Selection:
    November 21st (TUE) – December 8th (FRI), 2017

    Total of 10 candidates will be selected; 1 candidate will be selected online by general public vote, and remaining 9 candidates will be selected by the juries.
  • Final Selection:
    December 8th (FRI), 2017 – January 10th (WED), 2018

    10 selected candidates will be asked to submit their own PR video for this final selection. Both general public and juries’ votes will apply towards the final count.
  • Result Announcement:
    March 2018 (dates to be determined, TBD)

Awards and prizes

Kawaii Leader prize (1 winner)

Our juries such as Misha Janette (Fashion blogger, MC of NHK world TV program “Kawaii International”) will be selecting the final winner, who will be the next Kawaii Leader. To find out more about Kawaii Leader, please read the “INFORMATION” below.

To find out more about Kawaii Leader, please read “INFORMATION” below.

Kawaii.i prize (1 winner)

The popular vote winner from final selection will be entitled to this prize. Clothes and/or accessories will be awarded to the winner.

Special prize (number of winner to be determined)

Contest sponsor brands will select the winners. Clothes and/or accessories will be awarded to the winner.

Misha Janette


– Pre-selection –

◆STEP 1. Like “Kawaii.i” on Facebook.

*Qualified participants must have valid Facebook accounts.

◆STEP 2. Fill in (online) entry form.

*Along with the photos submitted, your imagination to establish concept and to express it will all be considered as well.

*The collection and use of the private information will be handled within the contest policy.

◆STEP 3. Attach your full-body photo and submit.

*Submit photos that will show “My Kawaii Personal Style.”

*We require full-body shots to qualify.

*The photo you are sending has chance to be introduced through Kawaii International or Kawaii.i website. We highly recommend you to send 1 shot of your full-body photo instead of collage.

*The photos that shows only your face or torso will be eliminated from the contest.

After pre-selection process, Kawaii.i and/or Kawaii International will contact the 10 selected candidates to proceed onto final selection. Please note that we will not contact non-selected applicants.

One entry per person only. Multiple entries will be disqualified.

– Final Selection –

In order to qualify in the Final Selection, you must be the 10 candidate that has been selected. These 10 candidates will be contacted by Kawaii.i staff individually.


1)Please note that the photos and your texts submitted may appear in Kawaii.i or Kawaii International. Also, both organization may use them in their events, broadcasts, and seminars.

2)The submitted photos, whether it was taken by you or third party, we may use it for the purposes described in 1). Do not submit photos that is not under your copyrights, and the right belongs to other parties or other photographers. Please send us full-body shots. The head shots, or upper torso photos will not qualify for any further selecting process.

3)The Kawaii.i prize and Special prize will come in one size. Please understand that we cannot take requests for different sizes.

4)The e-mail addresses used for entry will be registered to Kawaii.i news letter. It will inform you the updates of the contest, etc.

5)When you enter the contest, we will regard that you have agreed to the 1) – 4) disclosers above, and official rules.





About Kawaii.i

This contest is hosted by Kawaii.i( Kawaii.i’s mission is to advocate Kawaii culture from Tokyo to the world, and through Kawaii culture, also hope to inspire people all over the world to realize the dreams they may have.


About Kawaii Leader

Kawaii Leaders are people we select, who adapted Kawaii culture into their lives, and utilizes it to enable themselves in many ways. We will ask the Kawaii Leaders to advocate “Kawaii” through our programs and websites. In the past, Kawaii Leaders have been invited to Tokyo to participate as models at fashion shows in Harajuku, featured in magazines, lead projects, and even became apprentices to designers. Us Kawaii staff have worked hard to realize everyone’s dreams in coordinating such events. These were broadcasted in NHK WORLD’s program “Kawaii International” that aired in 160 countries and regions.

Kawaii Leader, beyond liking Kawaii Culture, is expected to possess good communication skills, and expressing ability that is inspiring to others.

Category : CONTEST